Our model divides your customers into distinct groups, or clusters, based on their purchasing behaviors. Here's a breakdown of what each cluster typically represents:
These customers buy frequently but spend less on individual purchases. They are attracted to deals and discounts, and offering special promotions can keep them engaged.
Customers in this group don't buy often, but when they do, they prefer high-end products. Personalized experiences and high-quality offerings resonate with these customers.
This segment consists of customers who make irregular, larger purchases. Event-based marketing or special one-time offers might catch their attention.
These are repeat customers who value the brand and make consistent purchases. Offering them loyalty rewards or exclusive access to new products can strengthen their relationship with your business.